Opportunity:
- To attract, motivate and retain talented staff
- To build and sustain business performance through people
Challenge:
- To understand how to measure and build Engagement
- To provide the leadership and perseverance required to engage staff
Imperative:
- Because of the changing dynamics of the labor markets
- Because people are increasingly the source of competitive advantage (especially in knowledge worker sectors)
- Defining Employee Engagement
- Engagement is the energy, passion, or ‘fire in the belly’ employees have for their employer.
Defining Engagement
- ‘Stay’—Desire to be a member of the organization
- ‘Say’—Speak positively about the organization
- ‘Strive’—Go beyond what is minimally required
The 21st Century Workforce:
- The New Dynamics;
- Globalization
- Movement of workers across national boundaries
- Working virtually (place and time less relevant)
- Different attitudes; generation X/Y verses baby boomers
- Strong desire for autonomy and empowerment
- Shift to knowledge economy/workplace
The New Demographics:
- The workforce is aging.
- The number of younger workers overall is declining
- The overall size of the workforce is shrinking
- The workforce is more educated
The workforce is more diverse:
- More ethnic groups
- More migrant workers
- More females
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